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WE COMMENCED THE BIGGEST INTERNATIONAL LAUNCH IN KITCHEN BUSINESS TO DATE

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WE STARTED BUILDING A GROWTH ENGINE IN THE ASIA-PACIFIC REGION

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WE INVESTED IN STRATEGIC GROWTH IN NEW AND EXISTING CATEGORIES IN NORTH AMERICA

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WE REPOSITIONED GERBER FOR GROWTH

5

WE CELEBRATED 365 YEARS OF PRIDE AND PASSION FOR DESIGN

Fiskars in 2014

2014 was a milestone year for Fiskars – in addition to celebrating 365 years of pride, passion and design, the company took several significant steps in its transformation journey. For a detailed account of our year, read our annual review.

Fiskars in 2014

2014 was a milestone year for Fiskars – in addition to celebrating 365 years of pride, passion and design, the company took several significant steps in its transformation journey. For a detailed account of our year, read our annual review.

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OUR YEAR 2014
HAD 5 HIGHLIGHTS
WE WANT TO SHARE
WITH YOU

SCROLL DOWN
TO LEARN
ABOUT THEM

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CEO’S REVIEW

“Being part of shaping the future of a 365 year legacy is something that I feel we should all be very proud of. Today, on this most special of days I want to take the opportunity to immortalize this moment and add it to the company’s 365 year history for generations to come.” – Kari Kauniskangas on October 31, 2014, to Fiskars employees in a global townhall meeting.

CEO’S REVIEW

“Being part of shaping the future of a 365 year legacy is something that I feel we should all be very proud of. Today, on this most special of days I want to take the opportunity to immortalize this moment and add it to the company’s 365 year history for generations to come.” – Kari Kauniskangas on October 31, 2014, to Fiskars employees in a global townhall meeting.

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BIG STRATEGIC STEPS

Fiskars has a clear ambition to grow: This year we entered watering through the acquisition of leading US watering brands Nelson and Gilmour, we continued our organizational transformation by introducing a regional setup and continued building our second growth engine in Asia. Strategically and financially, the most important step was the divestment of the majority of our holdings in Wärtsilä.

BIG STRATEGIC STEPS

Fiskars has a clear ambition to grow: This year we entered watering through the acquisition of leading US watering brands Nelson and Gilmour, we continued our organizational transformation by introducing a regional setup and continued building our second growth engine in Asia. Strategically and financially, the most important step was the divestment of the majority of our holdings in Wärtsilä.

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ENTERING INTO WATERING through the acquisition of leading US brands Nelson and Gilmour.

INTRODUCING a regional organization to take the next step in our transformation in Europe.

wartsila

DIVESTING A PART OF OUR SHAREHOLDING in Wärtsilä released funds for our shareholders in the form of an extra dividend and for the company to be used for financing future growth over time.

STARTED BUILDING
our growth engine in the Asia-Pacific Region

OUR YEAR IN FIGURES

A strong balance sheet enables us to make the investments necessary to achieve our future growth ambition. For our shareholders, we can offer a track record of solid shareholder returns and dividend. Read more about our financial performance from our Financial Statements.

OUR YEAR IN FIGURES

A strong balance sheet enables us to make the investments necessary to achieve our future growth ambition. For our shareholders, we can offer a track record of solid shareholder returns and dividend. Read more about our financial performance from our Financial Statements.

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THE GROUP MOVED INTO A REGION-BASED ORGANIZATION TO INCREASE AGILITY AND SIMPLIFY EXECUTION.

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2014 marks the year that Fiskars launched its Kitchen business internationally with the new Functional Form series. Centered around what we call Kitchen Management, every product has to work functionally and visually perfect together. Read more about the Functional Form launch from our Annual Review.

WE COMMENCED THE BIGGEST INTERNATIONAL LAUNCH IN KITCHEN BUSINESS TO DATE

Go concepts are a completely new way of doing business. Rather than launching individual products, Go concepts center around the products you need for food occasions such as making a salad.

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WE COMMENCED THE BIGGEST INTERNATIONAL LAUNCH IN KITCHEN BUSINESS TO DATE

Go concepts are a completely new way of doing business. Rather than launching individual products, Go concepts center around the products you need for food occasions such as making a salad.

1

2014 marks the year that Fiskars launched its Kitchen business internationally with the new Functional Form series.

Introducing the new Functional Form series

Fiskars new Functional Form range is a collection of tools that work throughout the whole process of cooking. Perfect together! All the Functional Form products are designed to be easy to use, easy to clean and easy to store.

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Introducing the new Functional Form series

Fiskars new Functional Form range is a collection of tools that work throughout the whole process of cooking. Perfect together! All the Functional Form products are designed to be easy to use, easy to clean and easy to store.

AR – Web texts and highlights_15122014.pptx

tukki

 

1

2014 marks the year that Fiskars launched its Kitchen business internationally with the new Functional Form series.

Created excitement among trade and media

The new Functional Form collection and Go Cutting concept were presented to international trade and media at the leading international trade fair for homeware, Ambiente in Frankfurt. Fiskars bold and fresh approach received a very positive reaction from customers and media alike.

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Created excitement among trade and media

The new Functional Form collection and Go Cutting concept were presented to international trade and media at the leading international trade fair for homeware, Ambiente in Frankfurt. Fiskars bold and fresh approach received a very positive reaction from customers and media alike.

1

2014 marks the year that Fiskars launched its Kitchen business internationally with the new Functional Form series.

In stores all over Europe

It is important for our success to strategically plan placement, both in store and online, to make it easy for consumers to find the products and to guide consumers throughout the shopping experience. Fiskars exciting offering across categories makes us an attractive retail partner which in turn has given us access to customers and consumers all over Europe.

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In stores all over Europe

It is important for our success to strategically plan placement, both in store and online, to make it easy for consumers to find the products and to guide consumers throughout the shopping experience. Fiskars exciting offering across categories makes us an attractive retail partner which in turn has given us access to customers and consumers all over Europe.

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2

In 2014 we established a sales organization to accelerate growth in the rapidly expanding markets of the Asia-Pacific region. Expanding the Iittala and Royal Copenhagen branded retail networks in key Asian markets Japan, China, South Korea and Taiwan, is one of the cornerstones for Fiskars growth strategy. Read more about our position in the Asia-Pacific region in our Annual Review.

WE STARTED BUILDING A GROWTH ENGINE IN THE ASIA-PACIFIC REGION

In 2014, Fiskars key Scandinavian lifestyle design brand Iittala opened its first shop-in-shops in South Korea.

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WE STARTED BUILDING A GROWTH ENGINE IN THE ASIA-PACIFIC REGION

In 2014, Fiskars key Scandinavian lifestyle design brand Iittala opened its first shop-in-shops in South Korea.

2

In 2014 we established a regional sales organization to accelerate growth in the rapidly expanding markets of the Asia-Pacific region.

Expanded Iittala retail network into Taiwan

The opening of the first Iittala shop-in-shops in Taiwan in June 2014 was a landmark step in our strategy to expand the footprint of Iittala’s heritage of timeless design to Asian consumers seeking a contemporary lifestyle. The Fiskars team in Taiwan has substantial expertise in working with a Nordic premium design brand, as Royal Copenhagen was launched in Taiwan already in 1991.

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Expanded Iittala retail network into Taiwan

The opening of the first Iittala shop-in-shops in Taiwan in June 2014 was a landmark step in our strategy to expand the footprint of Iittala’s heritage of timeless design to Asian consumers seeking a contemporary lifestyle. The Fiskars team in Taiwan has substantial expertise in working with a Nordic premium design brand, as Royal Copenhagen was launched in Taiwan already in 1991.

2

In 2014 we established a regional sales organization to accelerate growth in the rapidly expanding markets of the Asia-Pacific region.

Establishing a regional hub in Hong Kong

Fiskars sees multiple growth opportunities for its portfolio of premium brands in the region. A strong local setup will provide us with the agility that is needed in these rapidly evolving markets, where adaptation to local market needs is crucial for success. Led from the newly established Fiskars regional office in Hong Kong, the Asia-Pacific business region contains sales units in Australia, China, Japan, South Korea and Taiwan.

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Establishing a regional hub in Hong Kong

Fiskars sees multiple growth opportunities for its portfolio of premium brands in the region. A strong local setup will provide us with the agility that is needed in these rapidly evolving markets, where adaptation to local market needs is crucial for success. Led from the newly established Fiskars regional office in Hong Kong, the Asia-Pacific business region contains sales units in Australia, China, Japan, South Korea and Taiwan.

2

In 2014 we established a regional sales organization to accelerate growth in the rapidly expanding markets of the Asia-Pacific region.

 

Continued building on our leading position in Japan

The Royal Copenhagen Flagship store in Marunouchi, Tokyo, established already in 1967, was renewed and expanded to emphasize the lifestyle and atmosphere of the home. Royal Copenhagen has been present in Asia for decades and enjoys a strong position as a leading luxury tableware brand.

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Continued building on our leading position in Japan

The Royal Copenhagen Flagship store in Marunouchi, Tokyo, established already in 1967, was renewed and expanded to emphasize the lifestyle and atmosphere of the home. Royal Copenhagen has been present in Asia for decades and enjoys a strong position as a leading luxury tableware brand.

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3

In the Americas, Fiskars continues to solidify the Fiskars brand’s position as the undisputed leader in functional home lifestyle tools that help create a better life for consumers. In 2014, Fiskars Americas strengthened its position as a leader in the garden industry through the acquisition of leading US watering brands Nelson and Gilmour.

WE INVESTED IN STRATEGIC GROWTH IN NEW AND EXISTING CATEGORIES IN NORTH AMERICA

The acquisition of leading US watering brands Nelson and Gilmour is a natural fit with Fiskars strategy and current businesses, as watering is globally one of the largest garden categories and complementary to Fiskars portfolio.

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WE INVESTED IN STRATEGIC GROWTH IN NEW AND EXISTING CATEGORIES IN NORTH AMERICA

The acquisition of leading US watering brands Nelson and Gilmour is a natural fit with Fiskars strategy and current businesses, as watering is globally one of the largest garden categories and complementary to Fiskars portfolio.

3

In the Americas, Fiskars continues to solidify the Fiskars brand’s position as the undisputed leader in functional home lifestyle tools that help create a better life for consumers.

Putting the consumer first

Fiskars goes beyond tools to create a true, meaningful dialogue and partnership with consumers to support their self-expression and achievement of goals. The 12-week “Discover the Difference Tour”  across the U.S. gave consumers an opportunity to try out a variety of Fiskars products, and discover the difference the right tool can make.

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Putting the consumer first

Fiskars goes beyond tools to create a true, meaningful dialogue and partnership with consumers to support their self-expression and achievement of goals. The 12-week “Discover the Difference Tour”  across the U.S. gave consumers an opportunity to try out a variety of Fiskars products, and discover the difference the right tool can make.

3

In the Americas, Fiskars continues to solidify the Fiskars brand’s position as the undisputed leader in functional home lifestyle tools that help create a better life for consumers.

 

Partnering with Duck® brand duct tape to launch non-stick scissors

Creating with Duck Tape® has become a huge phenomenon from making clothing and accessories to home decor, but scissors that stick from cutting tape have been a big consumer frustration. Both Duck® brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity and the Fiskars Duck Edition Scissors do just that.

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Partnering with Duck® brand duct tape to launch non-stick scissors

Creating with Duck Tape® has become a huge phenomenon from making clothing and accessories to home decor, but scissors that stick from cutting tape have been a big consumer frustration. Both Duck® brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity and the Fiskars Duck Edition Scissors do just that.

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4

Gerber experienced a strategic evolution in people, partners and product in late 2013 and early 2014. Supported with an improved product development process and an updated sales organization, the team is deeply engaged in growth activities for 2015 and beyond.

WE REPOSITIONED GERBER FOR GROWTH

Under the direction of new leadership, the organization underwent a strategic realignment that directs more focus to product innovation, quality and delivery.

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WE REPOSITIONED GERBER FOR GROWTH

Under the direction of new leadership, the organization underwent a strategic realignment that directs more focus to product innovation, quality and delivery.

4

Gerber experienced a strategic evolution in people, partners and product in late 2013 and early 2014. Supported with an improved product development process and an updated sales organization, the team is deeply engaged in growth activities for 2015 and beyond.

Celebrating 75 Years of Category Leadership

As a bedrock brand in Portland, Oregon’s outdoor industry, Gerber’s impact on the community and category were marked with a number of activities commemorating 75 years of category leadership. After a reflective glance at the past, the iconic American brand is positioning for tomorrow.

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Celebrating 75 Years of Category Leadership

As a bedrock brand in Portland, Oregon’s outdoor industry, Gerber’s impact on the community and category were marked with a number of activities commemorating 75 years of category leadership. After a reflective glance at the past, the iconic American brand is positioning for tomorrow.

4

Gerber experienced a strategic evolution in people, partners and product in late 2013 and early 2014. Supported with an improved product development process and an updated sales organization, the team is deeply engaged in growth activities for 2015 and beyond.

 

Gaining momentum in industrial channels

During the year Gerber gained significant traction with a select group of home center customers, invigorating early success in the industrial channel and supporting significant growth within key accounts. Customer feedback and market response from initial product introduction was strong, and is an early indicator of continued momentum.

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Gaining momentum in industrial channels

During the year Gerber gained significant traction with a select group of home center customers, invigorating early success in the industrial channel and supporting significant growth within key accounts. Customer feedback and market response from initial product introduction was strong, and is an early indicator of continued momentum.

4

Gerber experienced a strategic evolution in people, partners and product in late 2013 and early 2014. Supported with an improved product development process and an updated sales organization, the team is deeply engaged in growth activities for 2015 and beyond.

 

Diversifying institutional strategy

As the institutional business shifts in a dynamic environment of irregular spending, Gerber refined its strategy by targeting opportunities that support domestic national security in the United States. The adjusted focus directs energy towards key Federal, State and Local agencies in America and works to build strong channels of trade directly with these agencies as well as through key distribution partners.

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Diversifying institutional strategy

As the institutional business shifts in a dynamic environment of irregular spending, Gerber refined its strategy by targeting opportunities that support domestic national security in the United States. The adjusted focus directs energy towards key Federal, State and Local agencies in America and works to build strong channels of trade directly with these agencies as well as through key distribution partners.

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5

We celebrated 365 years of pride, passion and design. Thank you all for being a part of our heritage and sharing our core belief that all things, even the simplest, can be made better and smarter. Every day.

5

We celebrated 365 years of pride, passion and design. Thank you all for being a part of our heritage and sharing our core belief that all things, even the simplest, can be made better and smarter. Every day.

5

We celebrated 365 years of pride, passion and design. Thank you all for being a part of our heritage and sharing our core belief that all things, even the simplest, can be made better and smarter. Every day.

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Want to know more?

For further information about Fiskars year and financial performance, please download Fiskars Annual Review and Financial Statements for 2014. The full Annual Report for year 2014 can also be downloaded below.

* Two misprints in the Annual Report and Financial Statements published on 16.2.2015 concerning year 2013 comparative figures in the Report by the Board of Directors have been amended on the 11.3.2015.
* Two misprints in the Annual Report and Financial Statements published on 16.2.2015 concerning year 2013 comparative figures in the Report by the Board of Directors have been amended on the 11.3.2015.

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Contact us

Fiskars Corporation 
Hämeentie 135 A
P.O. Box 130
FI-00561 Helsinki, Finland
Tel +358 204 3910
Fax +358 9 604 053
info@fiskars.fi
firstname.lastname@fiskars.com

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